Pepsi Italy has rolled out a new design bottle entitled Twist Fusion, which looks like a Pepsi Twist logo icon.

Glitzy and sleek, the new 33 cl bottle is made of aluminum and contains lemon-flavored cola—the taste loved by many people. The design was developed by Rexam, global leader in the production of consumer packaging. Fusion was produced using lightweight, shatterproof and recyclable aluminum with a ROPP (roll-on pilfer proof, screw-cap).

Due to aluminum characteristics, Pepsi Twist Fusion bottle maintains perfect levels of gassing, freshness and taste and enhances the perception of the refreshing beverage.

In the interview to BeverageDaily.com, Kym Hamer, marketing manager, new product development, at Rexam Beverage Can, Europe said: “For us it’s really exciting that (Pepsi Twist)is out on the market—we’re seeing much more promotion about aluminum bottles bringing a premium edge. That’s good for everyone playing in this market and there’re great opportunities for brands in this respect”.

This month, Pepsi has started to roll out its ‘Bad’ cans dedicated to Michael Jackson. The limited edition cans design is a part of the company’s global ‘Live for Now’ campaign.

Photo: Pepsi Twist Fusion bottle, from pepsi.com