Mountain Dew has launched a new music-inspired and youth targeting campaign aimed to show fans what it means to ‘dew’ somebody. The tagline of the campaign sounds like ‘This is How We DEW’, whatever it means.
PepsiCo
PepsiCo is getting ready to kick off its new low-cal Pepsi NEXT product that is expected to become “a game-changer in the cola category” as the company says. The NEXT cola was unveiled in the end of last month and contains 60% less sugar than regular Pepsi-Cola. With the new product, Pepsi responses to the public demand for a diet cola with a full-flavor taste. ‘Drink it to Believe it’ is a slogan of the new campaign.