On January 23, Tropicana turned central London into a bright and light place that was aimed to smooth over cold winter days in the Trafalgar Square area.
PepsiCo
With Christmas and all the festive dinners being over, people want to get skinny and fit to meet the summer season in their perfect shape. Beverage brands are here to help consumers to reach this goal with their low calorie drinks—yesterday, we announced the new round of Diet Coke’s campaign, and now another diet product comes up: Diet Pepsi is releasing a new spot featuring actress Sofia Vergara, who starred with English soccer legend David Beckham in the previous commercial of the brand last spring. The new advert will debut on the 69th annual Golden Globes awards show on January 15, 2012, and now fans of Diet Pepsi and Modern Family star can watch a teaser of the commercial. Watch the teaser of the new commercial on the brand’s Facebook page.
Brands are trying to make use of the new feature, Facebook’s Timeline, which has been rolling out globally starting last week, and incorporate it into their communication with fans. Now, Facebook Timeline is not open for brands, so they have to be inventive enough in case they want to use this feature for strengthening their connections with fans online. “We are currently focused on Timeline for individuals and will consider how to make consistent experiences for Pages,” commented a Facebook representative to Mashable, “but we have nothing to announce at this time.”
But Mountain Dew has find a way out—it is encouraging its consumers to download the free, customizable images (851 x 315 pixels) in the Mountain Dew style for their Timeline profiles. Now, users can add the skin images to their profile and so get the brand ‘embedded’ into their lives.