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Pernod Ricard

Pernod Ricard UK Encourages Parents to Talk with Their Children about Alcohol

Pernod Ricard UK has started a massive social campaign, which is aimed at promoting the idea that parents should give their children more information about alcohol and the negative changes it may cause. The campaign is rolling out in a number of national papers, as well as in the digital area (on Facebook, Yahoo and Schools Net).

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Posted on 02/22/201002/27/2010 News

Olmeca ALTOS: 100% Agave Taste

Pernod Ricard‘s Olmeca is launching a new addition to its portfolio. Olmeca ALTOS tequila is produced of 100% blue agave to satisfy the refined taste of connoisseurs and aesthetes, who know what real quality and exclusiveness mean.

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Posted on 02/11/201002/11/2010 News

The Oldest Bottle of Veuve Cliquot Champagne Discovered

A bottle of the oldest Veuve Cliquot dry champagne was recently found at Torosay Castle on the Isle of Mull (Scotland). The unique and priceless drink was discovered by the new owner of the castle, Chris James, in the personal drinks cabinet of Arbuthnot Guthrie, the original owner of the estate. The sideboard wasn’t opened since his death in 1897.

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Posted on 01/07/201001/06/2010 News

Jewellery Made of Used Brand Tins

What do you do after you have consumed a drink of your favourite brand? Just throw it into the garbage bin, right? Tamara Barker, a 40 year-old artist from the US, has another approach of handling the empty cans: she takes the used containers and creates tiny and gorgeous hand-made decorations. At her Barker’s Herbs and Heirlooms page you may find lots of artistically created unique items.

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Posted on 01/06/201001/06/2010 News

Ballantine’s whisky ‘Leaves an Impression’ with artist Julian Beever

The world-known Scotch whisky brand Ballantine’s commissioned the international artist Julian Beever, who creates unbelievable pavement pictures, to make a drawing within the Ballantine’s «Leave an Impression» campaign. The work for England was finished last Friday (December 18) and will be displayed until Christmas at Hearthrow airport in London.

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Posted on 12/21/200912/21/2009 News

Marquis de Montesquiou Armagnac reasserts its pedigree with the CLTG design agency

Armagnac remains immune to the recession. In 2008, the Armagnac market boasted growth of 14.3% in volume and enjoyed a 16.3% increase in value in the French retail segment, unlike other spirits that only achieved more moderate overall growth of 2.1% in volume and 4.5% in value.

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Posted on 12/17/200912/17/2009 News

Malibu Magazine Design

Last year the iconic Malibu rum brand got three Pop & Street Art designs developed by So-Me, James Jarvis and Delta. Following the great success of the limited edition bottles the brand has decided to continue the re-redesign movement, and give itself to three magazines: Vice, Clark Magazine and Shoes-Up.

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Posted on 12/11/200912/14/2009 News

Pernod Ricard Launches a “Tricking” Ballantine’s 12 Campaign

Pernod Ricard, the huge alcohol brand, is launching a wide-scale promotion for Ballantine’s Scotch whisky aged 12 years. The global advertising campaign for Pernod’s Scotch whisky is staring in a few weeks.

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Posted on 11/20/200911/20/2009 News

Pernod Ricard Starts Art Contest

Pernod Ricard came up with a very cute contest to render support to young visual artists. The event will feature its famous Pernod Aux Plantes d’Absinthe Superieure brand and is going to provide artists with a nice amount of money as for the start – the winner will have $1,805, the one who takes the second place will get $500, and the third one will be awarded with $250.

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Posted on 11/16/200911/16/2009 News

Drink Mixer by Malibu Rum

Malibu Rum — the Pernord Richard brand — launched an unusual project called Drink Mixer.

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Posted on 10/23/200910/23/2009

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