ABSOLUT, the world’s original premium vodka, developed a new drinking experience which fuses the ABSOLUT VODKA and the finest wine making traditions of New Zealand premium wine brand, Brancott Estate. This resulted in ABSOLUT TUNE, a sophisticatedly designed and tasting product which will be available for a limited time only across three select Merivale venues in Sydney.
Pernod Ricard
After a decade of crafting and development, the new exquisite ABSOLUT ELYX, super premium vodka from ABSOLUT is launched in the global duty free/travel retail market. With its new long-awaited super-premium vodka ABSOLUT ELYX, the brand has explored the depths of its heritage: five centuries of vodka-making tradition in the rich farmlands of Skåne in southern Sweden.
ABSOLUT Vodka, the iconic alcohol brand deeply involved into creative movement (focusing on visual art—its numerous themed projects prove it), also collaborates with music talents on short documentaries, celebrating the performers and their achievements. In March 2010, the brand teamed up with Jay-Z to release a 14-minute documentary about the musician’s life and work (the video also featured footage from a concert at Madison Square Garden), and now it’s announcing another two-part film starring rapper and record producer Cee Lo Green—the first chapter of their work titled ‘Cee Lo Distilled’ will appear on the brand’s Facebook page on June 27.