Reckitt Benckiser, a name standing behind 19 renowned powerbrands like Air Wick, Dettol, Durex, Finish, Nurofen and Vanish, has found a way to raise brand awareness between its consumers and move the primary brand into a spotlight.
personal care
Nowadays fashion seeks to spread its power over every tiny detail of our life, not just clothes and footwear. Since the time even personal electronics were announced a fashionable accessory, the modern day consumer has become hard to surprise. But what is SHE going to say about that: beginning April 4, even sanitary pads have become a fashionable accessory due to the ground-breaking campaign launched by U Kotex. The brand has signed an award-winning designer Patricia Field (known for her work as a fashion and costume designer in ‘Sex and the City,’ ‘Ugly Betty,’ and ‘The Devil Wears Prada’) to run the new contest, adage.com reports.
Pampers®, the diaper brand committed to making a difference for every parent and baby, right from the start, today announced the unveiling of a mural that honors Latino babies with real-life miracle stories as told by their families. The community mural is part of the brand’s ‘Every Little Miracle’ Hispanic campaign that provides Latina moms with ongoing support and resources for their babies’ happy, healthy development.
DOVE Men+Care invited three NCAA celebrities to share their life-stories as part of the brand’s ‘Journey to Comfort’ project—the video series, launched in summer 2010, in which sport stars reveal their personal milestones that shaped their own identity and helped feel comfortable in their skin, both on the field or court and off it. Basketball legend Earvin ‘Magic’ Johnson, Georgetown Head Coach John Thompson III and Duke point guard Bobby Hurley joined the roster of other celebrated sports stars, including Albert Pujols, Andy Pettitte, Drew Brees and Joe Girardi, who shared their childhood, married lives and career memories last year.
GlaxoSmithKline has just launched Sensodyne Repair and Protect, which uses breakthrough technology to go beyond pain relief and repair sensitive teeth by forming a protective tooth-like layer, in stunning 3D packaging. The beautiful livery is the result of close collaboration between the healthcare giant’s in-house design team, design partner Blue Marlin and specialist suppliers.