A range of processed food, drink and alcohol manufacturers as well as fast food companies are collaborating with the UK Department of Health to develop a government policy on obesity, a problem which mainly roots in improper eating habits. The companies, which teamed up for working on the paper, are McDonald’s, KFC, PepsiCo, Kellogg’s, Unilever, Mars and Diageo.

frog design announced a collaboration with UNICEF as the organization’s lead design and innovation partner on Project Mwana, a major mHealth initiative to improve maternal and infant health and welfare in peri-urban Malawi and rural Zambia. The immediate goal of the project is to leverage mobile technologies in innovative ways to significantly increase mothers’ visits to clinics for ante and postnatal care by January 2012.

Unilever and Walgreens unveiled a new activity and life skills learning area at the Midtown Education Foundation’s Metro Achievement Center, USA, serving inner-city girls in Chicago from grades 4 through 12, at an event here yesterday evening. The new Activity and Life Skills learning area, a formerly unfinished and unutilized space at the Metro Achievement Center, will expand personal and educational development programs to support girls ages 8 to 18.

Dove Hair Care and award-winning actress and singer Idina Menzel invite America’s best glee clubs, choirs and groups of 3 to 10 musically-inclined friends to compete for their own brush with greatness. The «Dove Hair Care Brush with Greatness Sing4All» video contest will give one team a once-in-a-lifetime opportunity to perform the iconic Rodgers & Hammerstein song «My Favorite Things» live onstage at the Radio City Christmas Spectacular on December 28.

From picking a name to preparing for all the physical changes that come alongside being pregnant, being an expectant mom can often be an emotional ride. Pampers Village, a leading online resource for families, aims to calm those pre-parenthood nerves by providing moms-to-be with insights and tips from the most credible source possible, real moms.

AXE has kicked off a massive campaign revolving around the “Less female friends, More women” tagline for the new product, AXE Ex-Friend, launched on the South America market. This time, one of the most sexism-driven brands in the world is employing the theme of male and female friendship and is highlighting the highly debatable notion that girls are not for being friends with, but to sleep with.

The theme of sibling rivalry, which was employed in the summer Stella Artois TV advert, is now explored by Gillette. The male grooming brand has launched a nice campaign featuring two identical brothers, twins George and Dean Georgiades, who can be distinguished only by beard—the first has it and the second is clean shaven. The two men will take part in a series of challenges which will help determine if guys look more attractive with facial hair.

TNO and Unilever announced that they have entered into a three year collaboration to explore the links between diet and health. Unilever’s wealth of scientific knowledge in nutrition and health, and in depth understanding of consumer behavior will be combined with TNO’s innovative approaches in human health research. The collaboration has received a grant from the Dutch governmental innovation program Food and Nutrition Delta.

Henkel has announced the start of the fourth “Henkel Innovation Challenge” (HIC) international student competition. An exclusive round-the-world trip awaits the winners. And the three best teams will also be invited to the Henkel headquarters in Düsseldorf where they will get an opportunity to personally meet Henkel CEO Kasper Rorsted. Moreover, the most talented, creative and ambitious competitors from Russia will have an opportunity to get a trainee job at the company’s Moscow office with further employment perspective.