Johnson & Johnson announced the launch of Every Mother, Every Child, a comprehensive, five-year, private-sector effort to improve the health of women and children in developing countries. The initiative supports the United Nations’ April 2010 call for a renewed effort to achieve the Millennium Development Goals (MDGs) of reducing mortality in women and children by 2015.
personal care
Durex encourages young creative minds from the UK to develop a new commercial, that will be focused on safer sex and reflect the mood and thoughts of Generation Y. The ultimate goal of the “Create the Next Ad” contest is to shoot a new promotional video in the same captivating style as the previous Durex spots to find the best words to communicate with the youth and convince them to make safer choices in their sex life.
Unilever unveils two new designs developed by the prestigious Argentinean agency, Pierini Partners, for Rexona, one of most popular products on the global antiperspirant market. The visualities for the brand’s new lines, Rexona Teens Music Fun and Rexona Adventures, encompass the spirit of active life and young generation with their vibrant palette and smart graphics.
This November, Lynx (which is another name for AXE in some countries) is opening the doors to its Australian resort, designed only for straight men, which are sure to appreciate mud wrestling, hot massages and wake up calls from «friendly and flexible» girl staff with gorgeous bodies and deep sexy voices. The Lynx Lodge, which is defined as the «ultimate man-cation destination,» is going to become the most wanted place to spend time before Christmas in an only-male-friends company.
Huggies teamed up with JWT Entertainment (a unit of JWT London, the agency behind the kid in denim diapers) to create a project dubbed “Huggies Little bundle of laughs” for mothers- and fathers-to-be as well as actual parents to have fun and a good laugh, while sharing stories about their experience of expecting a baby.
Huggies, a brand committed to babies’ needs, is excited to give babies a voice like never before by launching the first-ever site for babies, by babies. Kiddos are going gaga over highchaircritics.com, skipping naptime and snack time at the chance to finally focus on what matters most—who wore the onesie best and what toddler tunes are currently topping the charts.