Gillette announced that it is partnering with some of the world’s most popular musicians to produce Gillette UNCUT, an authentic digital documentary film series which will make its world premiere in Los Angeles in late January, 2010. Shot by renowned music filmmaker/photographer Danny Clinch, the Gillette UNCUT films will provide fans with a rare glimpse into the worlds of will.i.am of the Black Eyed Peas, country superstar and actor Tim McGraw, Mark Hoppus of Blink-182 and the All-American Rejects featuring Tyson Ritter.
personal care
Nivea offers its consumers a chance to win a gorgeous Jeep Wrangler, packed full of great prizes. The sweepstake is open only for Australia residents , who are to submit their personal data and special codes before January 31, 2010 (the day when it closes) if they want to win. The new promotional campaign is dedicated to the line of Nivea Sun products and is aimed at familiarizing the customers with new additions.
Kimberly-Clark is supporting the launch of its softest ever facial tissues with a major departure in the packaging of its Kleenex Ultra Soft brand. The new packaging, created by strategic design agency Anthem Worldwide, replaces the iconic Kleenex logo which is usually featured boldly on the prominent oval device at the top of the box with the words ‘Feel me’ in Kleenex’s distinctive joined-up font.
The famous diaper brand Huggies from the Kimberly-Clark group promotes its Super-Dry nappies online with the help of the ‘Everyday Discoveries’ campaign and the competition, which was related to the promotion. The participants of the contest open to the UK residents and related to the theme of child’s exploring the world were encouraged to upload photographs and video clips of the everyday discoveries their child experienced.
Kleenex loves holidays, especially Christmas. The brand has recently introduced the new festive packaging for its tissue cartons, illustrated on the basis of Betz White’s works, and now decided to add a couple of new designs made by Beth White (note the difference in names of the artists) to the line.
Durex and the Code Computerlove agency has launched Ora! website, where people can tell about their sexual experiences and read tons of nice articles, tips and stories related to the theme. As for now the site is invite-only to get feedback from the users and gain proper popularity before its full launch in early 2010.
Nivea wants to make this Christmas really special for those who have a narrative talent and value real festive art. One year ago, on December 6, the brand has launched a contest for its Australian fans with marvelous prizes to be given to the most creative participants — 30 pop-up Christmas books by the renowned American artist Robert Sabuda.