Just like people, body parts can be underestimated and remain in the shade, while all the glory and respect go to others. Unilever’s Rexona Efficient brand, which sells deodorant for feet, is rolling out a new promotion to put feet, ‘unsung heroes,’ into the spotlight. These body parts literally live under pressure and serve us all day long, but when it comes to rewarding, other body parts—hands, face, head—take it all. Whether you are a stylish woman, who wears high heels all day long, a soldier in the trenches, a ballet dancer, a marathon runner or a busy mom, your feet work hard but don’t win the glory, which is totally unjust.