Besides its Olympics ‘Mom-thanksgiving’ campaign, P&G is driving more consumers’ attention and make their lives better through its P&G everyday program that offers people smart living tips, product savings and free samples via the www.pgeveryday.com.

Photo: P&G Everyday Resolutions, from P&G Facebook page

‘The more rewarding and fulfilling life,’ on this slogan is the campaign built and  consumers are encouraged to make small pledges for themselves and their families to experience what a good life means.

A national survey conducted in May among 1,000 nationally representative men and women in theU. S.revealed 51 percent of Americans who made New Year’s decisions to change their lives in this or that way failed. And the most people quit in Mid-March and return back to old habits/practices. According to 70 percent of those surveyed, they likely failed to achieve their goals because they were too big and 88 percent of people believe they would be more successful in sticking to their goals if they set smaller resolutions that would lead to bigger goals step by step.

Within the P&G everyday resolution campaign, the company tries to help Americans to achieve everyday resolutions and goals. People are invited to enter their resolutions on Facebook for the chance to win a $1,000 VISA prepaid debit cards that will be given away in a sweepstake from June 1—June 30 daily.

“Knowing that 73 percent of Americans get discouraged with their New Year’s resolutions, and more than three quarters of those polled see the value in smaller goals, we took this opportunity to create a campaign that aims to rethink resolutions, shifting the focus from lofty and unachievable ones to smaller, more impactful goals that will make a big difference in their everyday,” said Brad Schwan, Associate Marketing Director—P&G US Operations.