Ahead of the FIFA World Cup, Peugeot is rolling out a 100-day initiative to pursue the sustainable goals in Brazil, the host country of this year’s tournament. The Kick It To Brazil campaign, launched on March 6, follows the journey of a football as it rolls across 30 countries during these three months. The ball, which is travelling with the help of bicycles, planes and Peugeot vehicles, “communicates” with locals who can even kiss it.
Peugeot and its marketing agency Wand launched an outstanding promotion campaign in the UK, with genuinely unique prize, supporting showcase of the new Peugeot 3008 Crossover. Its tagline ‘so much technology you’d expect it to fly’ puzzles from the very beginning. But these are not just words—the winner will get a chance to venture into space. Such ‘hi-tech prize’ is a special training and flight preparation plus 100 km trip above the Earth’s surface. In addition to that, photos and videos of the experience will be provided, too. Or an alternative—cash prize of £30,000. For all that the entrants have to do is just take part in a ‘spot the 3008’ competition.
Peugeot is looking to liven up its new positioning for the U.K. market expressed by a strapline «Motion and Emotion». This phrase is used to communicate the identity of Peugeot cars as the one that presents the unity of unparallelled technological strength and eye-pleasing elegant design. The automobile brand has partnered with a crowdsourcing solution provider eYeka to hunt for the most creative ideas that will help explain the point behind the mentioned strapline to the British consumer.
Citroën in cooperation with France-based aerodynamic simulation software company EXA announced EV Design Challenge—a contest for students of Royal College of Art in London. The future designers were tasked with creating a compelling ultra-compact model that could establish a unique Citroën e-vehicle aesthetic for the future. In course of the challenge, the car manufacturer unveiled some key industry figures to the students, thus providing them a better insight into car design industry. It also organized a trip to PSA design center — where the most eye-catching concepts of Peugeot and Citroën’s models are born.
This year was quite a controversial one for brands, which decided to update their logos and global overall look—well-accepted, slightly noticeable or even completely disastrous. We at Popsop have flipped through the news of 2010 and made up a list of 10 brands which are entering the new year with a revamped brand identity and values.
Peugeot, one of the leading global auto brands, has created a breathtaking TV-spot, featuring its new logo. The campaign is built on the basis of models and logos that created the image of the brand and made it universally respected and recognized. By combining universes, mixing ideas and blending technologies, the company is creating a new vehicle for the new people.
New times come, new logos come with them. The global companies prefer not to change their identity completely and undergo slight rebranding. The French auto company Peugeot is one of those who introduces their new look without global reconstruction. The rebrand is dedicated to the 150-th anniversary of the brand’s iconic lion in the logo. Last week the Peugeot introduced a line of new concept cars as well as a new look of its feline emblem along with a new tagline: “Motion & Emotion”.