The brand has invited American contemporary artist and environmentalist Tom Deininger to create the largest and most charitable piece of macaroni art ever using the «Dinner, Not Art» iPad app, developed by CP+B.
philanthropy
There hardly can be found a health-related occasion with a bigger resonance across the globe than World AIDS Day, December 1. The picture of HIV/AIDS is changing every year, now for better, but it is still far from being perfect, i.e. without the infection at all—scientists are planning to eliminate the pandemic by 2050.
Diesel has announced some plans for the upcoming year. The brand is teaming up with the EDUN label founded by Bono and his wife Ali Hewson, “a global fashion brand bringing about positive change through its trading relationship with Africa,” to launch a new collaborative collection in spring 2013. So far, the brands do not say much about the new line, but considering Diesel’s braveness and EDUN’s Africa-benefitting philosophy, the denim range is expected to combine a creative twist and a social/eco conscious approach.
Yesterday in Berlin, the honoured jury named the recipient of the first PUMA.Creative Impact Award, which was founded by the lifestyle and sports brand PUMA and British-American not-for-profit foundation BRITDOC to celebrate those documentaries, which have the most positive social and environmental impact.
The massive storm Sandy left the New York along with many parts of the eastern United States devastated these days. The hurricane killed at least 50 people and thousands ended up knocked out of their normal life since the disaster caused floods, blackouts and driving millions of losses for insuring companies. While millions of citizens in the area are trying to get over the disaster, brands are also contributing to the recovery—in their ways.
YouTube has introduced its newest tool, Campaigns, for non-profits, which helps create online initiatives aimed at raising awareness and increasing the number of views or subscribers, and track the progress of the initiative. The new feature was launched as part of the YouTube Nonprofit Program, and helps see in a “thermometer mode” how many people have viewed the campaign (in percents).