The Lifesaver application simulates emergency situations in interactive life-action films to educate people on what they should do to save life of someone who is chocking or has a cardiac arrest. The project is backed by the UK’s Resuscitation Council with digital production by Unit9.
philanthropy
Letters cause pain, literally—that’s the message behind MINI’s latest activation aiming to raise awareness about the threats of texting while driving. The auto brand collaborated with Publicis México to launch the “Words Can Hurt” campaign that included “injured” letter sculptures installed around Mexico City, prints, as well as a special application “’The Word Blocker” that turns off sound alerts on the users’ phones when they are driving.
Dove has partnered with Ogilvy Toronto to develop a project dubbed Real Beauty Sketches, inspiring women to see beauty in themselves. With the help of a portraitist, the brand has explored the difference between how women perceive themselves and how others see them. The findings are revealed in the key 3-minute web film as well as in a series of shorter interviews.