Nestlé Waters North America launched a new social media campaign ‘Nature’s Fix’ to promote its six sparkling regional spring water brands: Arrowhead, Deer Park, Ice Mountain, Ozarka, Poland Spring and Zephyrhills. The campaign encourages consumers to ‘get hooked’ on healthy habits.
philanthropy
Levi’s, which is encouraging the whole world to ‘Go Forth’ with its global campaign, now has made a new big step to promote pioneering spirit on all the continents. The brand, which is committed to inspiring younger generation to create positive social, cultural and ecological changes in the world, is presenting its new film, the ‘Levi’s Legacy’ 60-second spot, which is the first international video of the promotion. The spot, which first premiered on the brand’s Facebook page, will be screened at cinemas on Friday and then will be aired on TV later in August, according to the press release.
PepsiCo has announced the official start of the Dream Machine Recycle Rally for the 2011/2012 school year. The Dream Machine Recycle Rally is a national program that aims to raise awareness of the importance of recycling among students, grades K-12, and gives participating schools a chance to earn rewards and compete for prizes.
Last fall, PUMA.Creative and Channel 4 and BRITDOC Foundation launched a set of six international programmes and awards aimed at supporting talented filmmakers, who create their works to spread the word about environmental issues, global conflict and social injustice. At the Durban International Film Festival (July 21–31), on July 25, five finalists for 2011 PUMA.Creative Impact Award were announced—they were selected from over 70 entries sent over starting January based on the budget of the film, social impact it has made around the globe, influencing politics and businessmen who can foster positive change, and a range of other facts.