Nestlé Waters North America launched a new social media campaign ‘Nature’s Fix’ to promote its six sparkling regional spring water brands: Arrowhead, Deer Park, Ice Mountain, Ozarka, Poland Spring and Zephyrhills. The campaign encourages consumers to ‘get hooked’ on healthy habits.
Within the campaign the findings from Nestlé Waters’ recent survey were revealed. The findings show that 97% of Americans agree that getting hooked on good habits starts with making smarter choices in life. 88% of customers say they find it easier to break a bad habit when they can replace it with a good one.
Thereby 41% of Americans are ready to replace soda with fruit juice. The study also found that more than eight-in-10 Americans drink soda and one-quarter of them indicated they would replace soda in their diets with naturally flavored sparkling water. Good news for the beverage company.
All Nestlé Waters’ sparkling spring waters are made from natural ingredients, with zero calories and no artificial ingredients is a good alternative for those polled who want to ‘get hooked’.
«The new ‘Nature’s Fix’ campaign aims to communicate the natural attributes of the regional spring water sparkling brands, which offer refreshment without unwanted baggage,» says Carolina Rodriguez, Senior Brand Manager, Nestlé Waters’ Regional Spring Water Brands. «The campaign takes a positive and humorous approach by introducing forest creatures who work together to get people ‘hooked.’ These animals are uniquely qualified for the task because, like all three sparkling spring water ingredients, they are simple and natural. Their individual personalities and admirable perseverance will all be revealed to consumers throughout different engaging executions such as banners, videos and Facebook.»
To provide additional information, Nestlé Waters created separate Facebook pages for each brand. Once there users can ‘like’ the page and receive a free coupon for sparkling spring water.
In May Nestlé Waters North America invited customers to participate in another healthier lifestyle program, the Hydration movement.