Kleenex brand facial tissue is running a campaign dubbed ‘Sneeze Catchers’ targeting American kids of hispanic origin. It is designed to raise awareness of the importance of taking measures against cold and flu among children. They are encouraged to use facial tissues when feeling a sneeze coming on and spread this information among their friends. The winners of the campaign will be awarded with an all-expense-paid trip with their families to an Orlando, Fla and will receive a Kleenex kit consisting of healthcare products.
philanthropy
Bacardi Limited, which is one of the recognized leaders on the international spirits market, unveiled its third Corporate Responsibility Report titled ‘Spirit for Life,’ which highlights the company’s achievements in social and environmental areas during fiscal year 2009/2010. The 37-pages overview touches on global environmental efficiencies, increased engagement with responsible suppliers, an expansion of the Bermuda-based company’s award-winning ‘Champions Drink Responsibly’ campaign, and its active role in helping local communities through employee volunteer projects.
Pepsi announced the program details of the 2011 Pepsi Refresh Project, a crowd-sourcing movement that supports bold, fun creative ideas that have the power to move communities forward. In 2010, the Pepsi Refresh Project, an award-winning program, directed millions of dollars to fund over 1,000 great ideas across the country, and now it wants to fund twice as many great ideas.
Yesterday, January 30, IKEA named Kyria Henry the grand prize winner of its ‘Life Improvement Sabbatical Contest.’ After a month-long, online public vote, Ms. Henry has won a year-long sabbatical (worth $100,000) to improve the lives of others through her ‘paws4vets’ program, and over the next year, will share her experience online at www.thelifeimprovementproject.com. Additionally, IKEA is donating $46,844 to Save the Children’s U.S. Programs, $1 for every vote cast in the contest.
At this year’s Sundance Film Festival, brands showed their dedication to cinematography by presenting their own projects or announcing their future contributions to the field. While Honda was premiering its eighth film from the ‘Dream The Impossible’ series, Puma stepped out launching its PUMA.Creative Impact Award from the set of filmmaking initiatives announced last fall. This is an annual competition, which is designed to highlight documental projects, which have made (or are making) the most significant impact in the world.