Coca-Cola, being the major soft drink advertiser at the Super Bowl event after Pepsi decided to rule itself out, is using the sport competition for raising money and donate it to social organizations. The corporation is planning to give up to $500,000 to the Boys & Girls Clubs of America, and half of the sum — $250,000 — is to be gathered with the help of Facebook project relating to the Super Bowl.
philanthropy
Oscar Mayer, Kraft Foods brand, has launched a nice campaign called Good Mood Mission. The visitors of the mini-site are encouraged to participate in the project aiming at gathering food for Feeding America, the nation’s leading domestic hunger-relief charity. The brand offers the visitors to add their good mood to the gallery and tell the world what makes them happy. For each mood the company will donate one pound to the charity, and the ultimate goal is 2 million pounds.
More and more of the global brands are turning social. The US manufacturer of cosmetics and toiletry, Avon, has been among the pioneers of the movement. The Avon Foundation, which was founded more than 50 years ago, is deeply involved in a projects committed to improving the lives of women and their families. The brand supports the projects aimed at rendering help to women in need. Love/Avon Army of Women if one of them.
The famous Mozilla Firefox browser has called its 3.6 edition Namoroka after Madagascar’s Namoroka Park, a home for eight species of lemurs. Being dedicated to creating healthy ecosystem of communities that promote the ability to freely access software and creative works, Mozilla encourages its users to support Nature ecosystems and render help to its inhabitants, lemurs in particular.
PepsiCo is going more social than ever with its newly presented huge ‘Refresh Everything’ campaign. The company will provide dozens of initiative brains with financial support for implementation of the useful projects in 6 areas (health, arts and culture, charity, ecology, neighbourhood, and education). Each month the company will award up to $1.3 million for turning the ideas into reality.