Dove has unveiled a new installment in its international campaign aimed to build confidence in women and girls. The Dove Self Esteem Project, which has been rolling out across the globe for several years, has recently arrived in Portugal
Portugal
Within the tightly formed battleground of the Portugese beer market, the Sagres brand had not been evolved to its fullest potential, and on-shelf the brand’s erosion of quality and national pride was a threat to one of Portugal’s most iconic beers. Could beer brand experts Claessens International give Sagres back its national pride and rebuild its emotional bond with consumers?