The theme of sibling rivalry, which was employed in the summer Stella Artois TV advert, is now explored by Gillette. The male grooming brand has launched a nice campaign featuring two identical brothers, twins George and Dean Georgiades, who can be distinguished only by beard—the first has it and the second is clean shaven. The two men will take part in a series of challenges which will help determine if guys look more attractive with facial hair.
Procter & Gamble
Hugo Create kicked off the 17th round of its global design contest, taking music as the basic theme for artists and illustrators to employ. The starting point of the previous ‘cycle’ (Motion of sound) was tunes as well, and this quite surprising that the brand has asked creatives to develop their works around music again since it never uses one theme for two times in a row.
P&G‘s Future Friendly announced it has expanded its signature partnership with the National Geographic Society through the launch of an integrated in-school conservation education program called Find Your Footprint. Developed to inspire students, families and schools to monitor and reduce their environmental footprint this school year, the multimedia program focuses on energy, waste and water tips that can then be applied to participate in a national classroom conservation contest.
The online study,»Business Cleaning Sustainability,» conducted by Ipsos Public Affairs on behalf of P&G Professional, surveyed businesses on their sustainability knowledge, product purchase decision-making process and cleaning habits to gauge perceptions, attitudes and behaviors about topics related to sustainability. The respondents included cleaning product decision makers in four sectors: lodging, foodservice, health care and commercial cleaning industries.