Holidays are over, but we are waiting for new events in 2018, including the XXIII Winter Olympic Games. […]
P&G’s female hygiene care brand Always is launching a campaign that celebrates the “Like a Girl” phrase, which is traditionally considered quite insulting. These words are usually said to influence a teen girl and make her feel uncomfortable when she behaves in a “childish” way, but should this phrase sound so bad? In fact, a little miss’s stereotype-free and free-style approach is awesome, and doing things «like a girl» is in fact great as this means doing things with strength and confidence.
P&G’s CoverGirl has kicked off an inspirational advertising campaign, Girls Can, taking on sexism in the modern world. The effort launched with a 1-minute ad that aired during the broadcast of the closing ceremony of the 2014 Olympic Winter Games, and is now rolling out across the brand’s online channels, particularly on YouTube. With the initiative, CoverGirl aims to demonstrate that in fact girls can do all of the things the society traditionally believes they can’t.
Old Spice welcomes its most popular ambassador, Isaiah Mustafa, back in the new promotion centered around manliness. The ‘»Man Your Man Could Smell Like» has started on an epic trip across the UK to find the manliest man in the world, the Gentle-Man. Mr. Mustafa is discovering the essence of the genuine gentleman with the public help.
Procter & Gamble strikes a partnership with global and national designers in a bid to jazz up the Fabric Care category that includes Tide, Downy, Gain and Bounce. The company states that the move is aimed at “exploring the future of fabrics and the science behind the beauty and care of clothes.” As part of the initiative, P&G partners with British fashion designer Giles Deacon, fabric and textiles show and trends observer Première Vision, and the Council of Fashion Designers of America.
Pantone, the world’s recognized color expert, is opening doors of PantoneLIVE, its cloud-based color service, to Procter & Gamble, which means that from now on, the company’s production teams across the globe will get an instant access to digital color palettes for designing, proofing and printing the packaging.