Gillette announced that it is partnering with some of the world’s most popular musicians to produce Gillette UNCUT, an authentic digital documentary film series which will make its world premiere in Los Angeles in late January, 2010. Shot by renowned music filmmaker/photographer Danny Clinch, the Gillette UNCUT films will provide fans with a rare glimpse into the worlds of will.i.am of the Black Eyed Peas, country superstar and actor Tim McGraw, Mark Hoppus of Blink-182 and the All-American Rejects featuring Tyson Ritter.
Just in time for the playoffs, ESPN analyst Keyshawn Johnson teamed up with Old Spice to announce the first-ever Swagger Rankings, an index recognizing which NFL teams have the Most Swagger – a nod to the male grooming brand’s most popular scent and a highly-referred to term denoting those who play and act with confidence.
Procter & Gamble announced that it has extended its series of U.S. Olympic Team athlete marketing alliances to include an additional 10 athletes. The marketing alliances will extend through the 2010 Olympic Winter Games in Vancouver and comes on the heels of a September 2009 sponsorship announcement of six U.S. Olympians.
To celebrate Pringles‘ «parade of 100 crisps» and less air than the leading bagged chips, Pringles’ teams are coming to New York City on November 25 for 24 hours, to donate air not used in its cans for parade balloons this holiday season. During this time, Pringles’ team members and a blown up Mr. Pringles will be handing out Super Stack cans of its potato crisps and balloons.
Procter & Gamble is not going to have the British Retail Consortium recycling logo on its packaging even after about other 50,000 product lines have signed up to get it. The UK’s first standardized label for packaging recycling was officially introduced 7 months ago and its initiator is going to scoop 60 signatories in the first year.