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Peroni Nastro Azzurro is to Democratise Opera Experience in Great Britain

The iconic Italian beer has launched a series the ‘Peroni di Opera’ events across the country to popularise the classic Italian opera along with promotion of its recently redesigned brand.

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Posted on 08/07/201208/07/2012 Marketing

MINI Celebrates Its Britishness with a Horn Version of the National Anthem

The «most British» small car, BMW’s MINI, is paying tribute to Team GB and all things British with a new quirky promotional activity this month. Just before the London Olympics 2012 open, the car brand has teamed up with the London Philharmonic Orchestra to play the famous «God Save the Queen» theme, the national anthem on.. the car horns.

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Posted on 07/16/201208/06/2013 Advertising

Sunbites Offers Females to Bite Once and Get Smitten by Flavor

Walkers’ Sunbites, the wholegrain crispy snacks brand, is launching its biggest experiential UK campaign for 2012.

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Posted on 05/17/201205/17/2012 News

Bacardi Will Be Giving away Branded Glasses This Summer

Bacardi Brown-Forman Brands rolls out a new marketing campaign in the UK to boost sales of its products this summer. The cross-promotional campaign called ‘Drinks Made Easy’ that launches on May 21 will be overseen by shopper marketing specialist MARS\Y&R.

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Posted on 05/15/201205/15/2012 News

Land Rover Offers Drivers an Edible Survival Guide

Land Rover has released an original guide for its drivers. The automaker’s vehicles can come through any obstacle but the people inside of it still stay vulnerable when they venture through…a desert.

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Posted on 05/10/201205/10/2012 News

Porsche Is to Launch Its Travel Club in Canada as Part of Its Boxster Promotion

To attract public attention to its new car model called Boxster, Porsche launches its Travel Club in Canada late this June. A fleet of six new Porsche Boxsters will be traveling on British Columbia’s Vancouver Island where the inaugural ceremony will take place.

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Posted on 05/07/201205/07/2012 News

Ford Goes Further in Its New Ad Campaign

Ford has rolled out a new brand campaign in the US, which promises the automaker will ‘Go Further’ and improve the eco-friendly technology and performance of its cars.

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Posted on 05/04/201205/04/2012 News

McDonald’s Promoting ‘Great Tastes of America’ in the UK

McDonald’s has launched a new campaign promoting its burgers in the UK. The four-week ‘Great Tastes of America’ campaign by Leo Burnett is designed to introduce a different American-themed burger each week in McDonald’s restaurants nationwide.

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Posted on 05/02/201205/02/2012 News

Starbucks Offers the New Frappuccino Remix App and Blended Beverages

Starbucks has rolled out two new Frappuccino beverages—Mocha Cookie Crumble and Chocolate Cookie Crumble Crème and brought back some old favorites—the Mocha Coconut Frappuccino and the Coconut Crème Frappuccino blended beverages. The limited-time offerings are available in US and Canada Starbucks stores this summer.

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Posted on 05/02/201205/03/2012 News

IKEA Unveils the Knappa Cardboard Digital Camera

IKEA seems to expand its products range with a shift to electronic gadgets. After the introduction of Uppleva home entertainment system, the company presents the Knappa Cardboard Digital Camera.

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Posted on 04/30/201204/30/2012 News

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