Interbrand NY has refreshed the visual identity for the telephone directory of businesses, Yellow Pages. The rebranding will help the international company, which has been delivering the references on paper for nearly 130 years and went online in 1996, to appeal to the younger audience.
Vodafone has revealed the refreshed visual identity, “Power of Red,” that encompasses energy and the desire to move forward. The new logo developed by The Brand Union comes as an “enhanced” version of the branded sign introduced back in 1997. The creative team added a red rhombus shape emerging from the Vodafone’s much-recognizable inverted comma to render its “confident energy and progression.”
The blue tin has been the symbol of NIVEA since 1925, and has contributed a lot to the brand’s high recognition on the market. Over the decades, the brand’s parent company Beiersdorf has been developing the brand basing on its core values. 2013 is the year when the NIVEA skin and body care portfolio gets a major design update, which starts rolling out gradually across more than 200 countries in January.
Within the tightly formed battleground of the Portugese beer market, the Sagres brand had not been evolved to its fullest potential, and on-shelf the brand’s erosion of quality and national pride was a threat to one of Portugal’s most iconic beers. Could beer brand experts Claessens International give Sagres back its national pride and rebuild its emotional bond with consumers?
Kellogg Company has announced a refresh of its 106-year-old Kellogg’s brand. The update which starts with Kellogg’s completely redesigned website at www.kelloggs.com will be the most significant in the company’s history. First, the update is launching in the U.S. and Canada and to be rolled out globally.