Durex Australia has launched a global creative contest ‘Durex Naked Box’ to crowdsource design for the new condom pack. While the activity to which Durex products relate is better enjoyed in a couple (traditionally), the brand still can deliver fun to a broader audience as this contest and previous creative competitions prove. The new initiative convinced by creative agency Iris Worldwide is rolling out on the Durex Facebook fan-page—the brand is offering people aged 18 or older create their own vivid and hilarious cover for the next box.
Leading global design and innovation company Seymourpowell is pleased to announce details of its new packaging design for Reckitt Benckiser’s (RB) Durex Play mini devices range consisting of; Little Devil, Touch, Ultra and the newly launched Delight. Seymourpowell has also designed packaging for two newly launched sensual body massagers from Durex Play—Dream and Discover.
Reckitt Benckiser (RB) launches crazieRBrands, a suite of eight fast and fun online and mobile mini-games, developed in partnership with RB’s creative agency The Workroom and social game specialists TAMBA, who designed and developed the games. RB continues to enhance its online and mobile gaming platforms due to the games’ success to-date as a fun and informal way to engage graduates and early-careerists with the RB corporate brand.
Reckitt Benckiser (RB), the leading global household, health and personal care company (with U.S. headquarters in Parsippany, NJ) and parent of Clearasil, Lysol, Woolite and other iconic brands, announced a charity adventure competition for students and those early in their careers. The competition is accessible via RB’s Facebook page, where contestants can enter to win experiences of a lifetime to climb Mount Kilimanjaro, trek the Great Wall ofChina, cycle from London to Paris or Hike the Inca Trail. These charitable adventures are similar to those offered to RB employees by the company.
Reckitt Benckiser has partnered with Save the Children, the leading independent organization for children in need, with programs in 120 countries, in order to launch ‘Million Brighter Futures.’ It’s a new multi-million dollar fundraising move, aimed to raise money for the children from the world’s most poor countries.
Clearasil and MTV Networks launch a new public service campaign, ‘Make the Clear Choice,’ promoting awareness and education about drug and alcohol abuse, sexual health, self esteem and other important issues young adults face today. This powerful new campaign kicked off last night, on February 14, with a public service announcement featuring MTV News Correspondent, Suchin Pak.