Rumor has it that Starbucks cafes of the future might be rectangular and metal just like shipping containers. Starbucks, which is about to launch juice business soon, also cares about environment and intends to re-use real shipping containers as new drive-thrus.
recycling
Nestlé belongs to the list of companies determined to lessen the environmental impact of its packaging. To foster positive changes related to smart treatment of used packaging, the food giant has released the world’s first free, mobile application for iPhone and Android devices dubbed 123Recycle, which scans the products barcode and shows tips on the best ways to recycle the packaging.
PepsiCo has announced the official start of the Dream Machine Recycle Rally for the 2011/2012 school year. The Dream Machine Recycle Rally is a national program that aims to raise awareness of the importance of recycling among students, grades K-12, and gives participating schools a chance to earn rewards and compete for prizes.
Google Inc., Recyclebank and the consumer insights agency ROI Research released a joint report on the social effects of online contests, rewards and interactive content. According to the study, online activities and games can engage people around social and environmental issues, and influence offline behavior change.