Known for the world’s best malt whisky and beautiful nature, the Scottish Speyside is a home to around 50 distilleries, either independent or owned by global companies. The Bacardi group, the biggest industry player in the region, has created an innovative local partnership to make the area even greener and cleaner, while whisky production more sustainable.

Coca-Cola is making in-home 3D-printing as simple as making toasts with a new tech piece that comes as part of its Ekocycle brand initiative, centered around innovative recycling and sustainability. Ekocycle, launched by Coca-Cola and celebrated artist back in 2012, now presents the Ekocycle Cube, a small-scale machine that “bakes” smaller items out of recycled plastic Coke bottles.

The American R&B singer, producer and designer Pharrell Williams has collaborated with the eco-thread company Bionic Yarn and the Dutch fashion brand G-Star RAW to create jeans from the plastic trash collected in the sea waters. Following in the footsteps of Levi’s that crafts denim pieces from post-consumer plastic bottles from municipal cites, the collaborators officially go as further—or deeper—as the oceans to extract the material for the jeans.

Today, being eco-minded is an integral part of living consciously. Consumers are switching to “slow” food, “slow” fashion, “slow” living, focusing on quality and durability rather than quantity and growth. People are caring not only about what and how they consume, they are questioning their impact on environment and society: consumerism is gradually giving way to mindful lifestyle.  Now, it’s not about owning or digesting more, it’s about consuming no more than you really need, making the most of resources and giving back to nature. Below, there are six growing trends that have been driving mindful consumption movement over the year of 2013.