Reebok is releasing a new product, Reebok Bacon, developed just for those who belong to the CrossFit Community. The new product comes in a box featuring a pig in Reebok sneakers, and celebrates the 2014 Reebok CrossFit Games, which launched last week. Bacon perfectly fits into the Paleolithic diet that allows bacon as one of the best protein-packed indulgences loved by many Reebok professional and amateur athletes.
Reebok has introduced a new brand mark, the Delta symbol, to emphasize the three key elements of a transformative athletic experience—physical, mental and social change—that happen when people go beyond the limits of physical possibilities. With the introduction of the new logo, the brand wants to focus on fitness rather than on the professional sports performance, which signals of the label’s intension to appeal to amateur athletes more.
Remember Diesel’s underwear, which reflects the qualities of some of the most popular comic books superheroes? Now, Marvel Entertainment has teamed up with Reebok to offer people all around the globe an opportunity to get footwear, which could be a perfect match for the Diesel briefs. The sportswear giant has launched a line of sneakers, which pay tribute to iconic superheroes and villains from the comics universe, Captain America, Red Skull, Spider-Man, Venom, Wolverine, Sabretooth, Deadpool, Chamber, Black Widow and Emma Frost.
Reebok has partnered with CrossFit, a developer of multifunctional fitness programs to set a new Guinness World Record by creating the biggest 3D painting in the world. To do it, street artists ‘3D Joe & Max’ have turned part of London’s Canary Wharf quayside into the longest and largest 3D artwork.
Reebok makes it easier to fulfill sport-related resolutions. As part of the ZigTech running shoes promotion, the brand released a clever ‘Promise Keeper’ app which can motivate you to “actually get out and run by using good old fashioned peer pressure.” The new application, developed by Forsman & Bodenfors (Stockholm) for an iPhone and Android, through Facebook and/or Twitter is informing a user’s friends about his or her promises to run and also posts messages, congratulating or lambasting the user depending on if the run is completed or not.
As reported previously, in 2010, Reebok launched global campaign in support of its two products—EasyTone and ZigTech shoes. According to adage.com, last year, the sportswear brand tripled its investment in advertising and spent $75.7 million in the U.S. solely, with $38 million being spent on ZigTech and $31 million on EasyTone campaign.