Released earlier in June, the annual report Best Global Green Brands 2014 developed in collaboration between branding consultancy Interbrand and financial advisory firm Deloitte, unveils 50 leaders of sustainable practices who also manage to deliver on customers’ expectations.
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Emergent Research and Intuit, the two U.S.-based solution providers for small businesses, have conducted a study on the demographic, social, economic and technology trends that will affect the so-called on-demand economy which stands for ‘an online marketplace or application that connected providers/freelancers with customers’, also knowns as ‘sharing economy’.
The U.S.-based content marketing platform BrightEdge has analysed billions of pieces of online branded content using its automated big-data engine Data Cube to find out that engagement is the main driver of content performance. By ‘content engagement’ the agency means a set of such indexes as traffic, conversions and revenue.