The latest Mintel’s flagship «British Lifestyles 2015 report looks at how internationalization and globalization have influenced British consumers.
Cone Communications, a U.S.-based PR and communications firm, together with Ebiquity, a global marketing analytics specialist, have recently conducted a survey among 9,709 consumers from nine biggest world’s countries by GDP on how they perceive sustainability, learn information about companies’ CSR activities, and make respective purchasing and other important decisions.
Warc, the online intelligence service for marketing professionals, has published a report that analyzes creative approaches, budget and duration, media channels and measurement strategies of the best marketing campaigns featured in the Warc 100 rankings over the two past years (75 in 2014 and 89 in 2015 years).
The global research and analytics firm Gallup has polled nearly 18 million customers around the world to learn whether they feel that brands they use deliver on their promises. By the «promise of the brand» the research team means a unique statement that a company offers, and it depends on the employees’ ability to act on these offers.