As the year 2014 is gradually coming to an end, we look ahead to 2015 and keep questioning ourselves: what will be «hot» for consumers next year? And how can we as marketers capitalise on that?
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With the rise of environmental education at all levels and social justice movements globally, we all strive to be ethical consumers and eliminate the feeling of guilt. However, many of us are too busy (or lazy) to change our lifestyle and «make the world a better place»—instead, we expect brands to do so, offering us some simple and easy-to-employ patterns of guilt-free consumption.