The U.S.-based social-media analytics software company Infegy has release the annual report “The World’s 50 Most Popular Brands of 2014″ for which the consumer insights were gathered automatically with the help of the analytics platform Infegy Atlas.
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Despite the fact that 77% of CMOs in 2014 «had good understanding of big data,» according to the Forbes Insights study, a new independent research by Duke University’s Fuqua School of Business shows that just 29% of all marketing efforts use the results of marketing analytics—at least in the U.S. The school has been conducting the survey sponsored by McKinsey and American Marketing Association twice a year since February 2012, with 288 top marketers from the U.S.
Just in time for St. Valentine’s Day, the London ad agency isobel in partnership will online polling company OnePoll conducted an intriguing love-or-hate study on brands across 1,500 UK respondents of both genders, 18+. The participants were asked to identify brands against some ‘love’ or ‘hate’ characteristics.
Just a week before the recent Grammy Awards, the global market research company Nielsen conducted a study on how highly acclaimed music impacts the effectiveness of the brand advertising, and also compiled two lists of top 10 ads featuring well-known songs—popular among the U.S. general public (age 18-49) and Millenials (18-34).
If you think your digital media planners do well and your budget on Internet ads is spent wisely, think twice. Following Google’s ad viewability report as of November 2014, which suggested that about 56% of all digital ads paid by advertisers are usually never seen by consumers, the Luxembourg-based startup Oxford BioChronometrics has proved that this number is actually much higher.
Every year the WPP-owned consumer insight and trends research agency Mindshare analyses the most recent global cultural trends that impact the marketing and communications strategies of the biggest brands. None of the top 10 «Culture Vulture» 2015 trends would be a revelation for marketers or strategic decision makers, however, some findings might be noteworthy.