Starbucks wants its coffee to be available in all countries of the world, to all people, but this requires not only opening new chain stores, but also offering equal purchasing opportunities to all customers. For visually impaired consumers, the coffee giant has released its Fall 2011 card featuring the word ‘Starbucks’ in Braille, which is now available in participating Starbucks stores in the U.S. and Canada for a limited time and can be also purchased online at StarbucksStore.com while supplies last.
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After quite a long agitation from Greenpeace and its followers all around the world, H&M has agreed to publicize information about chemicals being released from its suppliers’ factories. The first round of information is due to be published by the end of 2012, and will include H&M’s key suppliers in China and other countries.
Men are like kids—this notion, well-known to all women, underlies the new initiative, launched by IKEA in Australia, following the release of the Have a Gö marketing initiative in the country. For this year’s Father’s Day weekend, the non-public holiday celebrated in Australia on first Sunday of September, the international furniture retailer created one-of-a-kind recreational space for men who come to the company’s Sydney store with their girl-friends or wives.
For decades, IKEA has been dedicated to helping its consumers all around the globe create chick interiors. But sometimes it also steppes out of ‘the home zone’ and teams up with art representatives to introduce hilarious art exhibitions and projects, rooting in or revolving around furniture design—last year, the brand ‘planted’ a ‘Surrealistika’ tree and launched the ‘Garderob’ initiative, inviting clothing designers to showcase their collection in wardrobe mini-shops. Today, August 18, the internationally renowned Swedish retailer is launching the exhibitIKEA in Toronto—the project is developed in collaboration with leading women’s fashion designer David Dixon, celebrated fashion & design photographer George Whiteside, acclaimed sculptor Bruno Billio and Thrush Holmes, popular artist, painter & owner of Thrush Holmes Empire. The exhibit features a number of vivid and vibrant pieces inspired by the IKEA styles and products.