On November 11, Starbucks Coffee Company signed Memorandum Of Understanding (MOU) agreements with Yunnan Academy of Agricultural Science (YAAS) and People’s Government of Pu’er City, Yunnan Province. The company agreed to collaborate with the two governmental organizations to help local farmers promote responsible coffee-growing practices and develop localized high-quality coffee.
retail
Tesco’s US chain Fresh & Easy Neighborhood Market is introducing a new item, Deliciously Crunchy Plantain Crisps, proudly designed by the International Design Consultancy P&W. In Southwest regions of the world, plantains are a staple and are treated much like a potato, making this lightly salted crisp a great alternative to the ordinary potato chip.
Starbucks is serious about making recycling an integral part of its stores’ activity. “By 2015, we plan to have recycling available in all of our stores where we control waste collection and serve 25% of beverages in reusable cups,” stated the global coffee retailer last year, and now it is making small steps towards the huge goal. This summer, the brand hold the Betacup competition sourcing customer-generated ideas focused on reusable, recyclable or compostable cups, and this time the Starbucks is into nine-week tests of its recycling initiative in NYC.