«IKEA, The Book» Unveils Secrets of the Swedish Furniture Retailer Giant

For its more than 50-year long history, the Swedish furniture retailer IKEA managed to become an epitome of stylish and affordable furniture all around the world. The company offers a plethora of inexpensive self-assembled pieces, both simple and convenient, which nowadays can be found in every other European household as well as in modern art collections of works by celebrated designers. This long brand’s dedication to comfort and beauty is celebrated in a new book by Staffan Bengtsson, one of Scandinavia’s design authorities and editor of Form magazine.

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The 450-page «IKEA, The Book. Designers, products and other stuff,” featuring vibrant illustrations and documentary photos, was designed by Elisabeth Björkbom. The edition tells readers about the company’s way to success, introduces designers who are working to deliver fresh solutions for consumers, and unveils some most intriguing details about IKEA’s blooming business. The books gives answers to probably the most popular questions about the brand’s activity such as “What ideals are IKEA’s designs based on?,” “What makes the KLIPPAN sofa and the BILLY book case as sought after in Basel and New York as in Stockholm?”, and “How did Ingvar Kamprad get world-famous designers like Verner Panton and Hella Jongerius to create original pieces for mass production in IKEA’s factories?

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The author of the book, who was curating the first IKEA exhibition at Stockholm-based Liljevalchs art gallery last summer, invites fans of reliable furniture to make a trip round IKEA’s factories and provides an insight into how the brand lives. The edition in Swedish and English is now available at the price of 425 SEK (approx. €45).

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