In their 8th year operating in Russia, «pioneers of Russian retail design» as they call themselves, design agency FITCH have finally opened their first office in Moscow. This is the 13th FITCH’s studio on the global map that will be headed up by Director of Russian & CIS Operations Elena Chuvakhina.
retail
After the holiday frenzy, silence is the one of most wanted things. Today, January 7, the Selfridges retail chain is launching the “No Noise” shopping experience, which will be running through the end of February. The idea behind the initiative is simple—to give shoppers an opportunity to choose the products in the comfortable stress-free environment, free of unwanted talk, messages, advertising and simple noises (for maximum effect, shoppers are asked to leave their shoes, phones and other hi-tech things that create noise ).
Starbucks is tackling the problem of trash from disposable cups with a new offering, a $1 reusable tumbler, which is available across the USA and Canada starting today, January 4. Owners of the new tumbler, which visually resembles the iconic Starbucks paper cup with the brand’s green logo, will have a discount each time they refill it. According to USA Today, the environmentally friendly tumbler “pays for itself after 10 uses.”