Barneys New York has opened Gaga’s Workshop and unveiled its holiday windows announced earlier this year. The luxury specialty retailer has teamed up with Lady Gaga to create a new holiday destination where the gift giving and charity during the holiday season is celebrated.
retail
The iconic ketchup brand Heinz introduces Heinz Tomato Ketchup Blended with Balsamic Vinegar. The new sauce will be available in the USA on November 14, though not in supermarkets. The new product campaign sends consumers directly to the brand’s Facebook page. Those passionate about ketchup will only be able to purchase a bottle of Heinz with a balsamic tinge online, while supermarkets shelves will be filled with the product in late December.
Retail design and branding agency M Worldwide and shopfitting and fit out contractor Datum Contracts have been jointly appointed by Cadw — the Welsh Government’s Historic Environment service — to develop a new approach to retail and visitor centre site design at Cadw’s historic visitor attractions. This will be initially trialled at Conwy Castle, North Wales. M Worldwide will be creating a set of high level design principles that can be applied at Cadw’s many and varied historic properties across Wales, and Datum Contracts will fit out and implement those designs.
The number of American companies supporting small businesses in their country is growing—Facebook, American Express, Google and Dell to name but a few are now joined by Starbucks, which has teamed up with Opportunity Finance Network (OFN) to launch Create Jobs for USA, an initiative that encourages consumers to donate money, which will be used to strengthen community business nationwide.
Following a three way pitch, Anthem Worldwide, the strategic design division of Schawk, whose integrated global network provides innovative solutions to articulate, unify and manage brand impact to create compelling and consistent brand experiences, has been appointed by PLUS supermarket chain in the Netherlands to create a positioning, design strategy and brand architecture that will work across its whole private label portfolio. The objectives are to create a look and feel for PLUS’s products that reflects the retailer’s brand values and delivers a brand in its own right for PLUS which does not follow ‘A’ brands.