According to the recent statistics, nearly 19,000 cyclists are killed in the road accidents in the U.K. every year. To address the problem, the British car manufacturer Jaguar Land Rover has initiated a research project aimed to identify the best warning sounds, colours and actions that will catch a driver’s attention immediately.
road safety
M&C Saatchi has developed an emotional campaign for Transport for London, designed to make people be more tolerant and not let their emotions out on the road. The “Share the Road” effort features a film as well as a dedicated page that explain why we should be more considerate on the roads to have safe journeys.