Popsop Ltd, the owner of online media business Popsop.com, today announces the launch of the new structure under the Popsop brand — a business matchmaking and marketing agency Popsop Consultants with offices in Moscow and London.
Russia
This week Popsop has interviewed Coley Porter Bell CEO Vicky Bullen, who has led the team to the international recognition amongst clients far beyond the UK, including Russia. She tells about the projects with Pernod Ricard Rouss and Krupskaya Confectionery, discusses overseas opportunities for the UK design businesses and spots how to prevent Creative Britain from going in reverse.
Unilever is making significant investment in its brands in Russia, with a major revamp of its Baltimor ketchup range. Russia is the second biggest ketchup market in the world—consumption per head is six times bigger than the world average and double the consumption of the USA—and Unilever leads the market with its two ketchup brands, Baltimor and Calvé. The brand overhaul has been carried out by the Dutch (Hilversum, NL) and UK offices of brand development agency Anthem Worldwide, part of Schawk, Inc.
Brand development agency Anthem Worldwide, part of Schawk, Inc., have undertaken a major brand refresh for Unilever’s Russian dressings brand, Calvé, which encompasses four sub ranges: mayonnaise, ketchup, salad dressings and sauces. Anthem’s Dutch (Hilversum, NL) and UK offices have worked closely with Unilever to develop the positioning, identity, brand guidelines and packaging for the brand, which also informs Calvé’s communications strategy going forward.
Jameson, one of the biggest fans of cinema in the world of alcohol brands, is offering its consumers once-in-a-lifetime opportunity to collaborate with a Hollywood celebrity on a short movie. The brand, which has presented a bunch of initiatives related to the world of cinema (Jameson Short Film Award and John Jameson Production are just a few of them), is now inviting emerging filmmakers to visit its Jameson First Shot website and enter the competition for a chance to get Kevin Spacey cast in a short film, based on their script and directed by them.