Toyota Corporation’s luxury car brand Lexus for the third year since 2010 has sponsored a series of art events in Moscow as part of a Russian-only branded project Lexus Hybrid Art.
IDEAS4RETAIL, operating in the non-food retail segment in Russia and co-founded by prominent businessmen Enveny Butman, the founder of ECS Group, and Alexandr Mamut, best known for founding the SUP Media company, is now launching a new retail brand of kitchen appliances called COOK HOUSE. This is the first own brand of the company, which has already been operating such franchisees as Imaginarium, Hamleys, Mamas & Papas in Russia.
From September 25 through to October 31, British luxury car brand Jaguar as part of its annual Russian-only street pop-up art gallery project Jaguar Summer Museum will showcase the works of the renowned American celebrity and fashion photographer Mark Abrahams, well known for his passion to expressive minimalism and dichromatic style.
Since September 14 through to September 28, the Moscow centre of modern art, design and architecture ARTPLAY will host an exhibition of 100 best works submitted by 76 young talented Russian artists as part of the Russian-only design competition organised by Martini Art Club to create the best arty packagings for the brand’s bestest selections —Martini Bianco и Martini Asti.
BMW’s MINI has rolled out three different projects—one in Moscow and two in London. Moscow now hosts an unusual MINI installation at the Bersenevskaya Embankment where the trendiest clubs and restaurants are located. Four real-scaled MINI models are suspended at 30 meters over the embankment as a symbol of freedom and creativeness.
The article is written by David Rogers, owner of packaging and brand design consultancy We Are Pure
When it comes to business growth during tough economical times, there are certainly arguments both for and against. Whilst some are battening down the hatches and riding out the storm, others are throwing caution to the wind and pushing forward.