Following a multi-level international pitch, Saatchi & Saatchi Düsseldorf have won the project of the Swiss company Vorwerk to promote their high-tech vacuum robots Kobold VR200.
Toyota is rolling out a new campaign across Europe to promote Toyota Yaris Hybrid, its eco car for urban jungles. The campaign developed by Saatchi & Saatchi is dubbed “The Musical City” and revolves around the notion that driving the new Yaris Hybrid makes drivers so excited that they can’t drive without singing.
VICE has teamed up with Saatchi & Saatchi Shanghai to launch an app that allows people to listen to music through headphones in the street and feel safe at the same time. The mobile app called Mutesic is a player that syncs with GPS to detect busy intersections and turns the music down as the user approaches them.
As part of its 2014 Valentine’s Day campaign in Japan, Godiva asks customers to use good old facial language instead of fingers to send a message of love to their dear ones. The chocolate brand has teamed up with Saatchi & Saatchi Fallon Tokyo to let the traditionally reserved Japanese express their emotions freely and forget about common “poker face” expression at least for the festive period.
While Shanghai has been suffering from hazardous, record-breaking PM2.5 air pollution for the past couple of days, the local office of the creative agency Saatchi & Saatchi has decided to brighten up the situation and bring some sunshine to the streets of the city—creating an additional PR for its client Minute Maid.