The new brand identity for Africa’s biggest beer brand, Carling Black Label, has been unveiled by CARTILS, the international branding and packaging design consultancy.
SABMiller
SABMiller’s Castle Lite is an award winning premium light beer first launched in 1994. It’s clean and crisp while strikingly differs due to its light and smooth aftertaste. In order to strengthen Castle Lite’s current position on the market, Claessens|Cartils was asked to create graphic design for a Limited Edition Aluminium pack.
What do you need to have a nice relaxed evening? A great movie, a company of friends and perfect beer. Following this concept, Grolsch partnered with indie film magazine Little White Lies from the UK to open a cinema club, called Grolsch & LWLies Presents, inviting locals to watch best movies made by legend filmmakers and arising directors for free.
Grolsch is continuing its digital campaigns to attract more new customers and please the loyal beer-drinkers. The brand is introducing the large-scale Gosch! Taste Amplified project to deliver the audience the enthralling activities with the help of its digital agency Blonde. The campaign involves introducing new interactive banners on Lonely Planet, Resident Advisor and Time Out websites, and additions to the Grolsh’s online environment on its website.