The SabMiller company commissioned Draftfcb Moscow with a task to create an ad spot for its Velkopopovicky Kozel brand for the Russian auditory. The video, featuring bottles with a new image of the goat (Kozel), the emblem of the beer brand, has a tagline saying “The same Kozel, different position”.
Anthem Worldwide, a Schawk (NYSE:SGK) Strategic Design Company, whose integrated global network provides innovative solutions to articulate, unify and manage brand impact to create compelling and consistent brand experiences, announced the recent release of its new label design for international beer brand Grolsch that integrates ‘The Mark’, a new symbol derived from the Grolsch logo.
SABMiller takes the water supply problem seriously and partners with WWF to find the way out of the tough ecological situation. On November 18 the huge wine brand and the well-known wildlife fund launched the Water Futures partnership to solve the issue of water shortage in a number of countries, which definitely need support in this area.
This November Russian consumers will see the new ad campaign created for Grolsch beer (SABMiller Plc) by Deluxe 361 agency.
It unveiles the brand philosophy using different moments of Grolsch history. The slogans like «Realy be, not seem to be», «Actions, not promises», «Mission, not work» continue the idea of Grolcsh’s tagline in Russia — «What’s stopping you?»