The new brand identity for Africa’s biggest beer brand, Carling Black Label, has been unveiled by CARTILS, the international branding and packaging design consultancy.
This festive season, beer brands are demonstrating their dedication to classical Christmas songs and creating their own modern versions of festive tunes. Grolsch has recently unveiled its own adaptation of the ‘Oh, Christmas Tree’ (‘O Tannenbaum’) carol—the best known version of which was written in 1824 by Leipzig-based teacher Ernst Anschütz (the melody is an old folk tune). The beer brand created a video Christmas card, which features the Swingtop Philharmonic Orchestra playing the iconic melody on green bottles.
SABMiller shows the results of the research, which is focused on today’s beer drinking traditions in European countries. The report titled “Whose Round?” unveiled that 20% of 6,000 respondents from 12 cities consider Prague as their top ‘beer’ city, which is followed by Amsterdam (13%) and Berlin (12%). The least attractive capital for beer-drinking are Bucharest, Bratislava and Warsaw with their 1% for each.
SABMiller’s Šariš, one of the leading beer brands in the Slovakian beer market, is available in three variants: Premium, Light and Dark. In order to maintain and strengthen the current market position, a new brand positioning has been defined directing at the authentic roots of Šariš: ‘Easterner at heart’. An evolutionary upgrade of the brand should support this new brand positioning.
SABMiller’s Castle Lite is an award winning premium light beer first launched in 1994. It’s clean and crisp while strikingly differs due to its light and smooth aftertaste. In order to strengthen Castle Lite’s current position on the market, Claessens|Cartils was asked to create graphic design for a Limited Edition Aluminium pack.
What do you need to have a nice relaxed evening? A great movie, a company of friends and perfect beer. Following this concept, Grolsch partnered with indie film magazine Little White Lies from the UK to open a cinema club, called Grolsch & LWLies Presents, inviting locals to watch best movies made by legend filmmakers and arising directors for free.
This summer, Grolsch features the “Cool*Hotline”, sending refreshing sudsy aid to those that need it. The campaign, the “Cool*Season” has a motorized scooter with a refrigerated sidecar travelling the countryside in the Netherlands allowing callers to the hotline to trade other brands of beer for a chilled can from Grolsch.
Grolsch is continuing its digital campaigns to attract more new customers and please the loyal beer-drinkers. The brand is introducing the large-scale Gosch! Taste Amplified project to deliver the audience the enthralling activities with the help of its digital agency Blonde. The campaign involves introducing new interactive banners on Lonely Planet, Resident Advisor and Time Out websites, and additions to the Grolsh’s online environment on its website.