Schweppes Australia has been recently rebranded and is now launching a massive “The magic is in the mix” campaign. The advertising is rolled out in outdoor, TV and print materials as well as in retail and point of sale marketing places. With a new image and ideology, Schweppes convinces that “1+1=3″. Why? It gives a simple explanation.
Schweppes
The Didonato design agency introduced a new packaging for Schweppes Australia. With nearly 100 products in their portfolio, Schweppes owns a vast amount of graphic real estate in grocery, impulse and on-premise. However, its shelf presence has diminished as a result of the independent development of products and sub-ranges.
Visual Link agency created a stunning flash-website for Schweppes aimed at promoting the brand in the French segment of the market. The user-friendly Schweppes.fr website features the photos taken at the sport and art events sponsored by the brand in 2009 and the recent commercial for its Indian variety, launched this spring, as well as cocktails and exquisite bottle collections.