Schweppes Classic Mixers: retro limited edition in Australia

The Australian design agency DiDonato has come up with a good old idea of the ‘vintage’ series for Schweppes bottles.

The Schweppes Limited Edition series reflects both the historical spirit of the brand, and the iconic nature of the product range.

The initial creative step involved sourcing the most appropriate Vintage Artwork from the Schweppes historical archives and aligning them to the chosen Vintage range (Soda Water, Tonic Water, Dry Ginger Ale and Lemonade).

The creative solution for this range was dependant on the composition, attitude and style of the individual artworks and their alignment to the personalities of each of the products. This part of the process was both exciting and inspiring given the creative richness and diversity of the 1920’s to 1950’s artwork.

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via TheDieline.com