For a sampling campaign of the Unilever-owned haircare brand, Silk Cream, JWT Manila and JWT Singapore conducted a surprising experiment known as “Hair Quartet.”
Pantene widens its list of top celebrities that includes Liv Tyler, Naomi Watts and other stars by signing Zooey Deschanel, the Golden Globe and Grammy nominated performer good known for her trendsetting vintage wardrobe. Deschanel will feature in the brand’s new campaign promoting the Pantene Beautiful Lengths collection.
P & G-owned brand Pantene has announced April 26 that the first shipment of its products in plastic bottles produced out of plant-based ingredients will hit the stores. Pantene offers to use sugar cane as a key ingredient in its new eco-friendly package solution that will be initially used for Pantene Pro-V Nature Fusion line-up bottles, while the product formula is said to remain unchanged.
This package will be launched in Western Europe in summer and autumn; the manufacturer plans to establish worldwide supply of the shampoo in eco-bottles over the next 2 years.