The smartphones market welcomes a new product—yesterday, January 30, RIM launched “the re-designed, re-engineered, and re-invented BlackBerry platform” at the event, which was held in six cities—New York, Toronto, London, Paris, Dubai, and Johannesburg—at the same time. Along with the unveiling of the new platform and product, the tech giant has made another major announcement—the company’s name was changed from RIM to BlackBerry to build a stronger connection between the product and the manufacturer.