PepsiCo’s Frito-Lay North America division celebrated on October 5 the success of its most ambitious environmental sustainability project to-date by announcing that its Casa Grande, Arizona, facility has reached ‘near net zero.’  The ‘near net zero’ vision was to transform an existing facility so that it would be as far ‘off the grid’ as possible and run primarily on renewable energy sources and recycled water, while producing nearly zero landfill waste.

On September 20, PepsiCo, Inc. announced the formation of the Power of One—Americas Council, which brings together its top food and beverage leaders to leverage the combined scale of the company’s complementary snack and beverage businesses across North, South and Central America.  The company also announced the creation of the Global Snacks Group (GSG), designed to drive breakthrough innovation across its leading portfolio of global snack food brands.

PepsiCo delegates from around the globe are among the 600 young leaders attending the Ninth Annual United Nations Youth Assembly (UNYA), a three-day conference, which began yesterday, August 3, at UN headquarters in New York City to discuss progress against the United Nations Millennium Development Goals (MDGs). PepsiCo is sponsoring the trips of 34 delegates in an effort to empower youth, allow them to build leadership skills and encourage awareness of world issues.

On July 12, Doritos, a PepsiCo’s snack brand, launched a 2-months storytelling campaign Doritos Uncut for their Brazilian fans on Facebook. The campaign, developed by partner agencies LiveAD in Sao Paolo and Night Agency in New York, gives the idea of social sharing and storytelling through an innovative application that allows multiple friends to tell one story. The story is hoped to be brought to digital life by Doritos.

Doritos, the tortilla brand well-known for its crowdsourcing ad projects (which not only gave dozens of creatives from around the globe a chance to earn some money with their filmmaking talent, but also helped the brand make it big earlier this year during Super Bowl), has released a touching story of one man, Esteban Ortega, aka the Dip Desperado. He used to be a champion chip flicker, but then ruined his life with alcohol and big-headedness and finally lost his title—now he wants to reclaim it and asks consumers to help.

Pringles launched a new digital campaign in Buenos Aires, Argentina. With the concept ‘Organise a Party Right Now’, communication agencies Grey, G2 and Fahrenheit 451 have together created an action called ‘Pringles Home Party’ for markets in the region. 12 international DJs were invited to compose a set of 12 exclusive tracks, with general production by Jimmy Van M, the world electronic scene star with over 15 years of experience.