New packaging for Corazonas Foods’ family of cholesterol-reducing snacks is intended to increase shelf visibility for the line’s health benefit. The package redesign is by marketing agency LeeReedy, Denver.
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Frito-Lay North America’s Lay’s and Doritos launched a Black History Month Art Contest that asks consumers to submit an original piece of art online for a chance to win $5,000 and a gallery showing in their local community. The overall winner of the creative competition will be chosen in part by consumer voting.
Frito-Lay Canada is now selling its SunChips in a 100% compostable packaging, which is obviously good news. The bad news about it is that the packs are very noisy. The fans of the product have even registered a group on Facebook, entitled “Sorry but I can’t hear you over this SunChips bag” with over 52 thousand fans to date, and the brand is doing everything possible to convince the public that loud and green should win over quiet and harmful. If consumers want to eat these chips, but hate the sound the packaging makes, the brand offers them a pair of earplugs.
Doritos unveiled its highly anticipated collaboration with multi-award winning artist Rihanna. Through an augmented reality music experience that showcases the multiple facets of her personality and style, Doritos is debuting the special single, «Who’s That Chick?,» by David Guetta featuring Rihanna. To create a truly global scope, the experience at www.doritoslatenight.com also includes exclusive performances by a collection of additional recording artists from around the world.
Tesco’s US chain Fresh & Easy Neighborhood Market is introducing a new item, Deliciously Crunchy Plantain Crisps, proudly designed by the International Design Consultancy P&W. In Southwest regions of the world, plantains are a staple and are treated much like a potato, making this lightly salted crisp a great alternative to the ordinary potato chip.